01
Map the ugly workflow
Capture the role, the painful moment, the workaround, and the operational cost in language a buyer would actually recognize.
Build-and-test decision engine
Find ugly UK B2B workflows worth building for.
Project Red Car turns public workflow pain into buildable opportunities with a wedge, a next test, and a reason to keep going or kill it fast.
What the library surfaces
Buildable opportunities, not idea porn.
Every entry should tell you what hurts, what tiny wedge is credible, what to test next, and how to decide whether it is worth more of your time.
WorkflowUgly operational work spread across inboxes, spreadsheets, WhatsApp, portals, and weak software.
Next testA concrete message, pilot, landing page, or tiny tool you can use this week.
Build wedgeThe smallest useful service or software slice worth shipping before a bigger build.
Core loop
Find the workflow. Define the wedge. Test the market.
The workflow is deliberately narrow. Surface one neglected problem, define the smallest credible wedge, and run a cheap real-world test before you sink time into a bigger build.
02
Define the smallest wedge
Force a narrow service-first offer, a tiny tool-first wedge, and the smallest version worth building in one to three nights.
03
Run the cheapest test
Use a short message, pilot, landing page, or micro-tool to get to reality quickly and decide whether to continue, reshape, or kill it.
Sample opportunity
Hybrid workflowCheapest next test: 3 direct conversations
Mobile service businesses lose time to booking chaos, reminders, and address chasing.
Who
One-person or small-team operators handling repeat appointments in the field.
Pain
Admin eats hours, no-shows cost money, and the workflow is stitched together across tools that do not agree with each other.
Next test
Offer a narrow done-for-you reminder and booking clean-up service to five operators and see who replies.
Build wedge
A lightweight upload/check/reminder layer that removes one annoying step instead of trying to replace the whole stack.
What’s inside
Opportunity library
Searchable buildable opportunities with evidence, wedge, and next-test logic.
Search workspace
Run fresh scans against sectors and force a wedge, build scope, and kill criteria.
Reachable operators
See who to contact, why they fit, and where the first real conversation could come from.
Build/test loop
Decide what to build, offer, message, or kill next instead of sitting on a pile of research.