01
Brief the pain
Capture the workflow, the repetition, the workaround, and the moment where the friction is expensive enough to matter.
Brief-led validation
Find UK B2B workflow pain worth selling before you build.
Project Red Car turns messy public signals into pain briefs you can validate fast, pitch as a service, and productise later if the demand is real.
What the library surfaces
Pain briefs, not idea porn.
Every brief should tell you who is stuck, where the workflow breaks, what they are doing now, and who to contact first.
PainMessy operational work spread across inboxes, spreadsheets, WhatsApp, portals, and legacy tools.
Validation targetA narrow role, one workflow, and one painful moment you can test with outreach this week.
Service-first wedgeSell a done-for-you fix first. Only turn it into software once the workflow repeats.
Core loop
Find the pain. Sell the service. Earn the product.
The workflow is deliberately narrow. Surface one neglected problem, test it with direct outreach, and only build software after the service loop proves itself.
02
Set a validation target
Pick the segment that can reply quickly and prove the need with outreach, calls, or a landing page before any software is written.
03
Sell the service first
Turn the manual burden into a productised service, learn from the real delivery loop, then automate the repeatable parts later.
Sample brief
Hybrid workflowValidation target: solo operators
Mobile service businesses lose time to booking chaos, reminders, and address chasing.
Who
One-person or small-team operators handling repeat appointments in the field.
Pain
Admin eats hours, no-shows cost money, and the workflow is stitched together across tools that do not agree with each other.
Test
Send a short outreach message, offer a done-for-you workflow fix, and see if they will book a call or pay for the service.
Service wedge
A lightweight booking and reminder service that removes one annoying step instead of trying to replace the whole stack.
What’s inside
Brief library
Searchable pain briefs with the workflow, workaround, and next validation move.
Search workspace
Run fresh scans against sectors and pull new UK B2B pain into the system.
Validation targets
See who to contact first, why they fit, and how to open the conversation.
Service wedge
Define the narrow done-for-you offer before you even think about software.